Keep Branding Consistent: Online and Offline
Your company's look and feel plays a big part in its success. Consistency is key amongst all your marketing initiatives, from website to print. And with your website as the hub, Stellar Blue fully understands your styles and look!
With consumers shifting to a social sharing experience and the growth of internet usage at our fingertips, your web presence is more crucial than ever. Your website has a color scheme, a look and feel, and a sense of stability. It’s a clear transition into print marketing materials such as:
• Logo Design
• Letterheads
• Business Cards
• Print ads for newsletter and magazines
• Catalogues
• Print newsletters
• Brochures
• Promotional Materials
• And More...
Stellar Blue facilitates print marketing materials to mirror the look and feel of your website and overall marketing plan. From company logos to magazine ads, Stellar Blue professionally handles all your marketing needs.
Click here to check out our print portfolio!
Contact Stellar Blue at info@stellarbluewebdesign.com or (920) 905-0250 today to discuss your print marketing opportunities.
Stellar Blue Crew
Stellar Blue Web Design, LLC
Visit Stellar's LinkedIn profile
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3 Unique Ways to Bridge Offline with Online
Marketing is an investment whether it’s offline or online.
Offline marketing is also known now as traditional or outbound marketing while online marketing is also known as inbound marketing.
Outbound marketing tends to follow the beg, buy, bug methodology through tactics such as tradeshows, TV commercials, cold calling, etc. It is also in relation to print advertising. All of these tactics, which do work successfully for certain industries, are costly. Now with the rise of inbound marketing, which tends to follow Internet marketing tactics, leaves budgets being pulled tight.
So how can we bridge your offline work with your online work? In other words, how can we get more bang for our buck? Stellar Blue offers three quick tips to consider to help building that bridge:
• QR codes – Have you seen them? Have you heard us talk about them? If no, they are those squared inkblot images that act as a barcode that your Smartphone can scan with the use of an App. These little 1” x 1” boxes can do wonders for your marketing. QR codes are extremely inexpensive and can be placed on print ads, marketing signage, business cards etc. When scanned, they can take a user to your website, to a product’s page, to download a document or to retrieve someone’s contact information. And they are THE most efficient way to linking your print materials to your website today. Contact us for details or to get your own custom QR code.
• Custom URLs – URLs are also known as your web addresses or domain URLs. Your website already has a custom URL. What we are referring to is make sure you have custom URLs for the social media networks you promote. Let’s say you invest tons of time into your Business Facebook page and now you have placed the Facebook logo ‘F’ on the back of your brochures. This is a great idea, but by telling your viewers to “Find us on Facebook” leaves them vulnerable to not finding you or coming across your competition’s Facebook page. To avoid this, make a custom URL for your Facebook page (also known as username). This way when you place the Facebook Logo, you will also be able to place the link to your page. For example:
 facebook.com/StellarBlueWebDesign
*Twitter is already set with your username (twitter.com/StellarBlue) but make sure your YouTube channel and LinkedIn pages have a custom URL.
• Online Exclusives – Sounds obvious, we know. But this is something that can be done even if you don’t sell items online. Have your print or traditional marketing advertise that you are offering a free eBook, advice, seminar, etc. online. And then provide the link to help viewers to find out more about your offer. The goal here is to get people to come on your website. Once there, make sure your website is ready to work for you and generate leads.
Contact Stellar Blue at (920) 905-0250 or info@stellarbluewebdesign.com to explore your potential.
Amanda Betts - Marketing Director
Stellar Blue Web Design, LLC
Visit Amanda's LinkedIn profile
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Get your own Online Newsletter!
Online newsletters (e-newsletters) are a great way to reach your audience on a cost-effective platform.
Every month, Stellar Blue emails a newsletter to subscribers who are looking to better their Internet marketing and acquire specific online skills. This is made possible through the use of our Stellar Email Studio module – which you can use, too!
The Stellar Email Studio is a browser-based email marketing software that helps you easily create, send, and track profitable email campaigns and auto responders.
Take your handouts, printed newsletters, and marketing materials and put then in an e-newsletter blast form!
There are three key benefits of using e-newsletters:
1.) Increase your sales – It takes an average of seven times for a consumer to see something before they will buy it. By initiating email marketing, you will be able to send a series of messages to your subscribers to educate them on your products.
2.) Generate repeat business – Help increase your brand loyalty by keeping in touch with customers after they buy. You can track customer purchases and then offer them special deals on items that compliment products they’ve already purchased.
3.) Increase your average order value – For most industries, email provides a great way to up-sell customers and can increase your average order value 30%. When done correctly, allow email marketing to be your secret weapon to customer retention, recognition, and profitability.
Click here to view Stellar Blue’s Stellar Email Studio demo.
In addition, Stellar Email Studio email marketing campaigns allow you to track which subscribers actually open the newsletter, those who click through to your site and more.
Contact Stellar Blue Web Design at (920) 905-0250 or info@stellarbluewebdesign.com to set up your next step to success with your own Stellar Email Studio account.
Jim Dobinski - Managing Director
Stellar Blue Web Design, LLC
Visit Jim's LinkedIn profile
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Make this holiday a memorable one with a custom e-greeting card created by Stellar blue.
With the Holidays fast approaching, are you considering doing something to show your appreciation to your clients, customers, partners, associations and so on? Click here for more details on your next ecard.
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Come join Stellar's Marketing Director Amanda Betts at Oshkosh Chamber of Commerce Oct. 27th for a "Basic Website Updates: Tactics for a Social World" seminar. Join us as we discuss ways to update your website so you can compete in a social world. Online activity is growing exponentially, so get updates that will help you stay ahead of the competition. Click here to register.
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Stellar Blue is proud to have launched the 2011 New North Summit website. In collaboration with Coalesce, Stellar Blue worked with various committees to present a website to help facilitate one of the regions largest networking events. The annual New North Summit is an exclusive event attended by business and organizational leaders from all 18 counties of the New North region and beyond.
Click here to read more!
Check out Heart of the Valley Chamber of Commerce's new MOBILE website! The mobile website mirrors the design and branding of the main website. It helps navigate you to their contact information, directory, calendar and the membership application. On your Smartphone, click here for more!
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