Presenting Stellar Blue’s Testimonial Video
As Stellar Blue celebrated 6 years of growth and business, it is apparent that our customers and customer service drive our success. With one-on-one training, quick maintenance and the initiative to help our clients with the latest technology, we decided to expand our marketing to video.
Our first marketing video is centered on our base, our clients and our customer service. As supporters, clients and followers of Stellar Blue, we are proud and excited to share with you the release of our testimonial video:
We plan on integrating this video across our marketing channels – a tactic we strongly promote with a well-rounded Internet marketing plan.
April is the month of Stellar Video as we explore the Internet marketing potential. Read along in this newsletter the potential for your organization or company with the use of video!
Amanda Betts - Marketing Director
Stellar Blue Web Design, LLC
Visit Amanda's LinkedIn profile
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Video Types for Your Marketing Needs
Only a decade ago video’s main marketing purpose was to promote products and services via commercials or product demos. Now video’s relationship with marketing has completely evolved into an interactive platform to not only promote a single product, but a brand as a whole. Videos are now broken up into genres, much like a book or magazine: comedy, viral, inspirational, how-to, promotional, etc. These genres help to launch ideas, services, and products to make the information much more accessible to online and cable users.
Stellar Blue, being your complete internet marketing firm, has taken this evolution of video marketing as a new component to make up a well-rounded internet marketing plan to optimize your company or organization.
Working closely with a local video production studio, Rock Garden Studios, Stellar Blue can make your video visions into a reality. Types of videos are endless:
• Testimonials
• Product Demo
• Facility overview
• Viral video
• Employee Applications
• And so much more
And how you can use the videos to promote your organization is even a longer list:
• Website homepage intro
• Website header
• YouTube Channels
• Facebook page Video
• Internal marketing resources
• Television commercials
• And so on.
What type of video could you benefit from?
Let Stellar Blue explore with you the potential. Contact us today at info@stellarbluewebdesign.com or (920) 905-0250.
Jim Dobinski - Managing Director
Stellar Blue Web Design, LLC
Visit Jim's LinkedIn profile
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Creative Video Crossing Marketing Channels
The main benefit of video marketing is the visual aspect. Typically, individuals want the visual stimulation to make a connection between a product and how it affects others, works or handles or they simply want to be entertained. Video sharing platforms like YouTube are now second in the daily amount of searches – right behind Google. Companies are jumping on this opportunity by integrating traditional media such as TV commercials or branding taglines into a viral video format to be shared on YouTube.
This is the fun part.
Stellar Blue is bombarded by all the examples we could share, but we have selected two to review with you. Two that are current promotional campaigns that have crossed over into several different marketing formats – by using video alone.
First Example: Unilever (as known as Axe) Lynx Excite
Axe, known for men fragrances, has always branded their products with the use of women who cannot resist the scent of Axe. Whether you believe that or not is up to you, but Axe has definitely taken several creative initiatives to use video to get their product out there. Early this year, Unilever (Axe) announced a new scent, Lynx Excite, which allegedly makes angles fall from the sky just to smell those who wear the scent. So we first saw this product via traditional commercials or printing materials. Then in London, on March 5th, the brand created a guerrilla marketing campaign through the use of augmented reality. You have to check out the video to understand:
Not only did this event generate a few thousand participates that will knowingly tell all their friends, they also created a video that is generating even more publicity on YouTube. (Heck, we just shared it with you and you might share it with your co-workers).
The Lynx Excite product took their video even to the next level by incorporating a plug for their Facebook page at the end. No doubt that this video will generate a few more ‘likers’ for their fallen angels.
Second Example: Logitech Revue/Google TV
“My wife says if I watch any more Kevin Bacon movies, I might just turn into Kevin Bacon.”
Sound familiar? This ad has been running for several months as a standard commercial for the Logitech/Google TV product. Kevin Bacon’s #1 one fan, Ivan Cobenk played by Kevin Bacon, is a great example of a comedy video that has generated popularity through a less than humbling parody. Logitech Revue allows you “Get Into What You’re Into.”
The popularity of this commercial grew so much that the company decided to release an extended cut of the filming experience on YouTube. In a little over a month, the extended cut had approximately 61,000 views and now is reaching 81,000.
Knowing that video generates followers and shares, Logitech strategically linked the last scene of the video to their blog based website (http://blog.logitech.com/revue/), to link up their online marketing initiatives.
Video is fun, informative, viral, shareable. Video is what you make it. You don’t need a large marketing budget to make this happen – you just need an idea. Contact Stellar Blue at info@stellarbluewebdesign.com or (920) 905-0250 today to discuss your video potential.
Amanda Betts - Marketing Director
Stellar Blue Web Design, LLC
Visit Amanda's LinkedIn profile
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Check out Evernote!
Evernote allows you to quickly and easily capture your thoughts, ideas, and more from your mobile device or your desktop computer. All of your notes are synced between your devices, so your notes from one device are easily accessible on another. Click here for more information about Evernote.
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Google is the powerhouse of all search engines. What Google chooses to do and say dictates how all websites are viewed, found, archived, popularized and so much more. Part of Stellar Blue’s mission is to stay on top of the #1 search engine by closely monitoring its activity and changes in algorithms (the rules). However, to keep yourself and your company keen on what Google is announcing, check out Google’s own blog. Google’s Blog provides loads of helpful information to better your internet marketing and the happenings on the internet. You can even subscribe to the blog to get daily emails on the posts. Click here for more information.
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Congratulations to Wassel, Harvey & Schuk, LLP, a law firm based out of Delavan, WI, on the launch of their brand new website! The attorneys at Wassel, Harvey & Schuk, LLP strive to achieve the best results for clients in every area of law they practice, whether it is a personal injury, accident, bankruptcy, criminal, divorce, landlord/tenant, probate or real estate case. Their website includes dynamic photography, a blog, attorney bios and more! Click here to learn more.
Check out Piping Service, Inc.’s redesigned website! The fresh look helps to show off Piping Service’s fabrication, installation and water jet specialties. Piping Service provides cost-effective piping fabrications with performance driven service of the highest level. They are also available for Mechanical Contracting for all your pipe and fabrication needs. Click here to learn more!
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