Have you ever wondered what it is called when you market an item with only words and not the actual product or service? It is called content marketing, defined as communicating with your target audience without directly selling to them. Instead of selling the product directly, you provide them with information that lets them make the purchasing decision for themselves.
Content marketing is an invaluable way to inform and educate your current and future clients because it lets you engage and interact with your brand. So how can your company and brand benefit from content marketing?
Content can be presented and shared in
- Social media
- Info graphics
Do not just limit yourself to projecting your words with only one of these platforms, experience with a few and see which ones work for your company. Using different platforms will work with different audiences. But no matter what platform you express your brand on; make sure the message is consistent. Tailor each message on the different platforms to max out potential to reach out to your target audience. The more positive exposure for your brand the better!
Every time you begin to publish your content remember that your goal is to showoff your products and services. If you have any content marketing success stories we would love to hear about it, post a comment! Out last piece of advice is to add call to actions within your content to give the reader the desire to contact you for any of your products or services.
And speaking of call to actions! If you need help with your content, whether it is for your website, social media platforms or mobile apps Stellar Blue can be assistance to you. Contact us today for your Internet and content marketing needs.