Internet marketing is a fast-past industry with new tactics and marketing initiatives springing up everywhere from social forums to interactive website elements. As our dedicated readers, we did not want any one to get lost in the shuffle so we have provided a short, concise glossary of some of the terms you might be hearing lately:
Podcast – Have something interesting to say? Record it and share it. Podcasts are a multimedia digital file that people can download to their mobile device, media players, computers and so forth. Comedians, lecturers, instruction manuals, etc. are current great examples of effective podcasts. Giving an educational talk? Record it and share it. Need more clarification? Click here to watch a great, fun video by CommonCraft.
Vodcast – Also known as Vlog, Video Blog, or Video-On-Demand Casting, Vodcast is simply a video based podcast. These are digital videos that can be downloaded and shared much like a podcast or music files. Vodcasts that have a schedule can be followed by viewers and can share loads of helpful information with a visual clarification.
eBook – Also known as Electronic book or digital book, is a digital publication. In many cases, an eBook is an electronic version of a previously published and printed book. Usually one can download an eBook using free programs like Adobe® Reader®. Or one can purchase a CD or DVD copy to be downloaded. The book can then be read off a computer screen, a laptop, eBook readers, or palm pilots and organizers. eBooks are great for business that want to share pertinent, resourceful or insightful information with current and potential customers.
WebOuts – Is the integration of a video feed overtop a website. They work as if something is walking straight out of your website and speaks to you. Filmed using a green screen, the speaker’s background is invisible so your website appears beneath them. To get a clear understand, go to www.webouts.com/ for more information.
Pay Per Click – Also known has Cost per click advertising or PPC, is simply paying for her listings on Google and Bing. If you go to Google now and type in a search such as “Pastry Forks” you receive results. The results in the yellow box and the right-hand column are using PPC advertising for their placement. Meaning they are paying to be in that position. They are charge when someone physically clicks on their link to their website; hence, paying per each ad clicked. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site and link popularity.
This is just a snippet. There are plenty of marketing terms and ideas out there. If you ever have a question or interested in pursuing any one of these, don’t hesitate to contact Stellar Blue at firstname.lastname@example.org.