Press releases are a great way of sending a direct message to the press and it’s affiliates to announce upcoming events, new products, employee additions and newsworthy activity.
Press releases are typically one page long with the most pertinent information in the beginning. Companies and non-profits alike use releases to spread the news quickly throughout their local communities. Stellar Blue recognizes the importance of press releases and their ability to enhance your internet marketing. Below is outlined some helpful information to take into consideration when creating your next press release:
Press Contacts: The traditional submitting of releases can be done no matter the size of your organization. Make a list of all local and/or national publications that traditionally publish information that pertains to your industry or non-profit. For the Fox Valley, examples would include Insight, New North B2B and Post Crescent. Many publications list on their website (contact us page) or within their publications who and where to submit press releases to. Typically the publications require word documents and electronic versions of any photos that correlate with the story.
Keyword Outlet: The main keywords that you use for your website that summarize your services and products should also be integrated, when necessary, into your press releases. These releases end up on websites – even your own website sometimes – and you will want to make sure that any information that mentions your organization also mentions your strong keywords. It’s all about consistency.
Write an effective Boiler Plate: A ‘boiler plate’ is essentially the last paragraph of any press release. Think of it as a literary version of your 30-second elevator pitch. Make sure you place a sentence here that lists your website as a location to learn more about your organization. (Side thought) If the press release is about an upcoming event that you have placed within Social Media such as Facebook, supply the link to that event.
PR 2.0 – Submitting Releases online: Click here for an informative video. There are great online resources to submit your press releases online. Major news networks check these releases while also creating links in virtual space that point back to your website (increasing your SEO PageRank). Consider also creating a Google Documents account where you can share documents online and even upload into your LinkedIn account.
Press Releases are traditionally part of you’re a print marketing. However with all major publishers going online, it’s time to think outside the box when creating Press Releases.
Contact Stellar Blue to discuss how to make your press releases part of your internet marketing plan.