How stellar is your social media marketing?
Stellar Blue Web Design is a "one-stop agency" for all your internet marketing, design, and development requests. No reason to look any further – we have a solution for every need.
Our customer centric services provide you an opportunity to leverage and scale up your business by taking advantage of our smart and cost effective solutions that are customized to individual client requirements.
Today the need of the hour for every business is to gain visibility and create awareness in the minds of people about their existence. We make this possible for you by boosting real time traffic to your site while staying within your budget.
With the rapid growth of social media as an international marketing tool for businesses, Stellar Blue has devised custom Social Media Optimization (SMO) Package strategies to fit your company's needs.
Getting started in social media marketing can be overwhelming. Not only is it a challenge to determine how your business should be marketed, but also to determine what social media tools will be most effective in assisting you to achieve your business goals and objectives. If you are looking out for realistic results that can positively impact your business, then you are in the right place. By hiring our services, you can benefit in the following ways:
• Increase Search Engine Optimization
• Boost brand awareness
• Create new communication outlets to other businesses and customers
• Reach beyond your business' geographic boundaries
Stellar Blue's custom SMO packages give you the freedom to decide which networks to explore but allows our highly skilled team to administer the marketing for you. In addition, our SMO custom package will utilize SEO to boost your site traffic and maximize customers.
Stellar Blue will work with your company to develop a package to best fit the company by creating new platforms of communication through networks such as Twitter, Linkedin, Facebook, blog networks, email campaigns, YouTube and more!
Contact Stellar Blue Web Design at info@stellarbluewebdesign.com for any inquiries or call (920) 905-0250 to set up your next step to success with your own custom SMO package!
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Guide to Choosing SEO Keywords
The Research and Tatics
Search Engine Optimization is vital for any business that decides to make its presence felt in the market through the Internet. However, when venturing out into the SEO world, it is important to choose the right SEO keywords and optimize them. Mining for the right SEO keywords may take a considerable amount of your time and effort, but the fruits of it will be rewarding.
First, it is important to understand the importance of keyword selection and how to use your keywords on your website in order to enhance your marketing strategy.
Keyword research is one of the most basic steps in a good search engine optimization design and without it all SEO efforts will be wasted. Also, it is important to perform a thorough keyword research before you start placing keywords on your webpage.
SEO Keyword Research
Keyword Research is the process of identifying a list of keywords and then selecting those keywords that accurately reflect your products and services. It involves finding out which are the most popular terms searched by Internet users, how widely they are searched and how many and which other websites run on those keywords.
It is also important to think in terms of how your target audience would search for products or services on the Internet. For instance, if you have a website promoting a golf club, then it would not make much sense for you to target keywords like “golf” or “golfing” because these keywords are extremely general and have tons of competitors. Also, since you are targeting only people who are looking out for a golf club, using a general keyword like “golf” will bring in a lot of irrelevant traffic. This is because visitors may be looking for anything related to golf, such as golf history, golf tips, golf news, and so on. Typically a person who is looking out for a golf club will type in “golf club” and related terms instead of the single term “golf.” So from this example it is evident that the best choice of keywords for you would be to use phrases like “golf club” instead of single and general keywords.
You can use keyword research tools (free and paid) that are available online in order to see what users are searching for. There are several such tools which contain data on search queries performed by users over a period of time. These tools will help you get an idea on the kind of terms that are searched for and also their frequency of search. Any keyword research tool will let you enter a word and show results on similar terms including variations, synonyms, misspellings, singulars, and plurals. Not only do these tools provide information on search volume but also show data on the advertiser competition for keywords.
Once keyword research is done and you have built your keyword list, these keywords can then be placed at appropriate places in your webpage content to achieve a high ranking in search engines. However, avoid placing too many on the same page as search engines consider this practice as keyword stuffing and may penalize your site for it.
SEO Keyword Tactics
Keyword Research will help you get the most popular, lucrative, and top SEO keywords which may be searched by thousands of users in a day. However, if there are several competitors for the keywords you have chosen, then it will be very difficult to beat those sites and get the top ranking in the search results. Conversely, if you choose keywords that are very specific or niche that no one searches on them, then top ranking for your site is wasted as there would be none to see it. The idea behind choosing the right SEO keywords is that they should help you achieve top ranking with reasonable efforts and budget. If your site fails to show on the first or second page of the search results then it would really not be worth the time and effort that would have gone in optimizing those keywords.
You will most often find that the best SEO keywords are already being used by a large number of competitors and these high volume keywords may be very tempting to use but may not always fetch you the ranking you desire. Therefore, the catch here is to fish out those keywords that have strong relevance to your website, high search volume, and relatively less competition because these keywords will be more rewarding than just high volume competitive keywords. It is quite possible to achieve a good search engine ranking while staying within your budget and with minimal effort using low volume less competitive SEO keywords when compared to high volume ones. To do this, you need to find out how tough it is to get a good ranking for a specific keyword and this can be done using keyword difficulty tools.
Stellar Blue Web Design has professionals on staff to solve all your Search Engine Optimization needs and get you found on the internet. To get Stellar SEO results, give us a call at 920-905-0250.
Jim Dobinski - Marketing Director
Stellar Blue Web Design, LLC
Visit Jim's LinkedIn profile.
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SEO Copywriting
SEO Copywriting, also called search engine optimization copywriting or search engine copywriting, is a technique of writing webpage content in such a way that it contains targeted keywords with an ideal keyword density. This is a crucial part of the SEO process as it involves creating compelling text that would make readers remember by linking back to it. The ultimate goal of search engine copywriting is to help the site achieve a high ranking in search engine results for the targeted keywords or keyphrases. SEO Copywriting also involves the optimization of other on-page elements like the title, keyword tags, main description, and the headings.
The main purpose of SEO Copywriting is writing search engine friendly content and also ensuring that this content makes sense and is relevant to the person visiting the site. Many times SEO experts fail to do so and end up creating content solely for the search engines. This does not serve the purpose as it may get tremendous traffic to your site but will not make any sense to those who do not find what they are looking for.
Generally search engines give more preference to pages that contain genuine content and not ‘doorway pages’ (considered as a Black Hat SEO technique) that are created solely for the purpose of achieving high search engine rankings. In all probability the search engines would recognize and index web pages that are SEO copy written and the rankings attained by such websites will be more stable.
SEO Copywriting Advantages
Search engine copywriting brings tons of targeted and real traffic to your site. You only have to incur a one time cost involved in SEO Copywriting and do not have to pay for the clicks you receive from organic search results when compared to sponsored links which require you to pay for every single click.
SEO Copywriting helps achieve a high search engine ranking by creating search engine friendly content and also aids in better reading for the Internet user. Since SEO Copywriting involves the skill of embedding webpage content with targeted keywords, it helps visitors easily locate your webpage. This in turn boosts visitor traffic which brings better prospects for your business.
With search engine copywriting your website stands high chances of showing in the top position of search results. This brings more visibility to your site which serves as a competitive advantage for you.
SEO Copywriting also helps in increasing your conversion rates. When the webpage content is appealing and persuasive to the users it can lead to the action you desire. This can be either a purchase, subscription to your service, or any other action that you would want the user to take after visiting your site.
However it is important to understand that SEO Copywriting is a good option when search terms are not highly competitive. For example, if your business deals with loans and mortgages, you may want to use the keyword “finance”. However, the term “finance” being a very generic term will have tons of competitors using it to gain a top ranking. In this case it would be very hard to enter into the competition and overtake other competitors showing on the first page. It would be a better option for you to use keywords like “loans” and “mortgages” instead as they would have more potential for you to succeed in your rankings due to lesser competition.
Stellar Blue Web Design has internet marketing professionals on staff to solve all your SEO Copywriting needs and can help you properly optimize your company or organization’s website content. To get started, give us a call at 920-905-0250.
Cathy Wunrow - Multimedia Director
Stellar Blue Web Design, LLC
View Cathy's LinkedIn profile. |
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According to Econsultancy.com "Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites."
ComScore's September 2009 U.S. Expanded Search Rankings research found that "Facebook.com experienced the largest growth of the top ten expanded search properties with a 19-percent increase in query volume to 384 million searches." | |
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To optimize your use of keywords, place keywords in your web site text and navigation links. This internal linking component is another way of telling the search engines what your web pages are about when they spider your web site. In addition, this will allow your web pages to link to the most important web pages in your web site as well as increasing the keyword usage. | |
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