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Get your own Stellar Newsletter!
Every month, Stellar Blue emails a newsletter to subscribers who are looking to better their Internet marketing and acquire specific online skills. This is made possible through the use of our Stellar Email Studio module – which you can use, too!
The Stellar Email Studio is a browser-based email marketing software that helps you easily create, send, and track profitable email campaigns and auto responders.
There are three key benefits of using the Stellar Email Studio:
1.) Increase your sales –It takes an average of seven times for a consumer to see something before they will buy it. By initiating email marketing, you will be able to send a series of messages to your subscribers to educate them on your products.
2.) Generate repeat business – Help increase your brand loyalty by keeping in touch with customers after they buy. You can track customer purchases and then offer them special deals on items that compliment products they’ve already purchased.
3.) Increase your average order value – For most industries, email provides a great way to up-sell customers and can increase your average order value 30%. When done correctly, allow email marketing to be your secret weapon to customer retention, recognition, and profitability. Click here to view Stellar Blue’s Stellar Email Studio demo.
In addition, Stellar Email Studio email marketing campaigns allow you to track which subscribers actually open the newsletter, and more, those who click through to your site.
Contact Stellar Blue Web Design at info@stellarbluewebdesign.com for any inquiries or call (920) 905-0250 to set up your next step to success with your own Stellar Email Studio account.
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Blog Commenting
The First Steps to Blogging
Blog commenting is one more piece of effective SEO that will attract people to a website. Blog commenting is the means of leaving behind keyword-rich comments on others’ blogging websites. This technique is used by many bloggers to attract users to their website or entice them to click on links pointing to their website. Leaving comments on other blogs is one way of driving more traffic to your website.
Two ways to find relevant blogs
The first way is to conduct a blog search is by submitting an article and then doing a search for your article to know who else is blogging on it. The second option is to perform a search on Google™ to find the right blogs.
If you decide to utilize blog commenting to boost your SEO efforts, it is important to pick blogs that contain keyword-rich and quality content that is similar to yours and also those that are not overloaded with too many comments. Commenting on blogs that already have too many comments may not be very helpful as the blogger may or may not link back to you.
However, in order to get the bloggers attention to your comment or posting, you can ask thought provoking, relevant questions on the subject in the blog. This will help you direct the reader’s attention to your own site’s link. At the same time, you will catch the blog owner’s attention. This can lead to comment exchanges between you and the blog’s owner, making it mutually beneficial. The exchange of words containing keywords and phrases that are generally searched by users is great for both sites!
What’s the best thing about blog commenting? It does not cost you a thing! Further, blog commenting acts as word-of-mouth publicity for you and boosts your credibility.
Stellar Blue Web Design has internet marketing professionals on staff to solve all your Social Media needs and can help you optimize your company or organization’s internet visibility. To get started on your Stellar Social Media Marketing Program, give us a call at 920-905-0250.
Jim Dobinski - Marketing Director
Stellar Blue Web Design, LLC
Visit Jim's LinkedIn profile.
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Basics of Creating a Search Engine Friendly Website
The concept of search engine optimization (SEO) has gained a lot of importance today due to the success and profitability it brings along with it. To become an SEO professional does not require you to master programming or have an indepth understanding of search engine algorithms. All it requires is an understanding of a few basic things to ensure you have a search engine friendly website.
The concept of search engine optimization (SEO) is steadily gaining importance — partially because of the success and profitability it brings. Although daunting, becoming an SEO expert does not require you to master programming or have an in-depth understanding of search engine algorithms. All it requires is an understanding of a few basic concepts and you’ll be on your way to having a search engine friendly website.
You may have the best products and services to offer, the most reputable performance certifications, and an amazing team of professionals all adding value to your business, but — without SEO — you may never be found. Here are some key concepts to know and use for your SEO.
Spiders
Search engines utilize software programs known as bots or spiders that crawl the web and build their databases. These spiders are sent to view and index pages that are later processed and retrieved from the database. A search engine spider is designed to read any document from top left corner to the bottom right corner, as humans do.
Text Links
You can also use these spiders to your benefit by allowing them to crawl through your site completely. By placing text links at the bottom of your page, you can direct the spider to select pages so that spiders can easily crawl through your site. It is also recommended to have a text link that directs to your site map.
Site Title
The title of your site is very important. Your title not only serves as a reference for Internet users who type in the keyword; but also, it is one of the first things that is viewed by search engines. You must select the best keywords for your title and make sure those keywords are relevant to the content on your site.
Meta Tag Description
A meta tag description contains a brief description of website content. It is usually placed after the Title tag and before the Keywords Meta tag within the code of your website. Search engines usually use this as a source of information to know the theme of the site and to aid in listing and ranking the website. Your meta description may contain two to three sentences with the main keyword placed in the beginning of every sentence.
Keywords
Choosing the best keywords for SEO is critical. Website content must contain these keywords so that the search engine can easily track your website when a user enters a search query containing your keyword. Using your keywords correctly can help identify your site related to that particular keyword from all other sites on the Internet.
Keyword-Rich Content
The use of keyword-rich content involves creating compelling text that will make readers want to link to your site from their own. Your content should be written so that it contains targeted keywords with an ideal keyword density. The content you write must make sense and should be relevant to your visitor. You should also avoid mixing too many themes on a single page. It is also good to know that search engines are primarily text-driven and are oblivious to images, sounds, flash movies, etc.
Anchor Text
Anchor text is hyperlinked text within your content that directs visitors to different topics throughout the website. Keywords that are most relevant and that relate to the overall content of your site should be used in the anchor text, as search engines use this to relate your content to the user query.
For additional information or to have your questions answered, give us a call at 920-905-0250. We'd be happy to help you turn your website from passed to found.
Dustin White - Technical Director
Stellar Blue Web Design, LLC
View Dustin's LinkedIn profile. |
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The CMO Council's Marketing Outlook '09 Report "reviewed the plans and opinions of 650 marketers. Email marketing was the top target area for investment in 2009."
The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that "email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO."
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Take note that the major Search Engines are taking more interest in local listings. Local consumers are using a range of online web sites and tools to find the services/products they require. Search Engines are aware of this and are further refining their Algorithms to account for local search.
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New North and NEW END are proud to present A Date to Renew, a one-day economic development opportunity for collaboration, networking and education. Be inspired and motivated - hear success stories from local entrepreneurs, community leaders and attend business breakout sessions by clicking here. | | |
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About Stellar Blue Web Design
Stellar Blue Web Design is a full-service design agency located in Northeastern Wisconsin, dedicated to offering a full spectrum of affordable web design and internet marketing solutions to maximize your web presence.
The New North
 Stellar Blue is a proud member and supporter of the New North, whose mission is to harness and promote Northeastern Wisconsin's resources, talents and creativity for the purpose of sustaining and growing our regional economy. Visit the New North Events Calendar and the New North Blog to see what's going on in the 18 counties that make up the New North. |
